We help AI and DevTools brands turn developer marketing and creator partnerships into repeatable, compounding distribution across YouTube, X, LinkedIn, Instagram, TikTok, Reddit, UGC and technical newsletters.
Trusted by brands who need
developers, not just impressions.
How creator partnerships drove 1.1M impressions and 10,000+ engagements for Orchids in a single quarter.
DevToolsAcademy transformed our growth strategy in a single quarter. By replacing speculative spending with a systematic, high-intent creator partnership framework, they helped Orchids capture over 10,000+ engagements in Q1 2026. They are the go-to experts for anyone looking to scale in the developer tool ecosystem.
Kevin Lu — Co-Founder, Orchids
You have budget to grow but spending it on random creators with no ICP alignment, one off sponsorships and disconnected channels burns cash without building distribution. Most DevTools founders we talk to have already wasted six figures learning this.
You are dropping budget on random youtube videos, instagram reels or newsletters without a coordinated plan. One off sponsorships don’t build developer marketing momentum, leaving you with poor ROI and zero sustained developer attention.
Finding right technical creators, negotiating rates, chasing invoices and managing deliverables is a full time job. You are a founder trying to scale a company, not an influencer campaign manager.
Traditional influencer agencies take massive, hidden cuts from your budget, prioritize their own profits over your developer marketing goals and fail to understand dev-focused go-to-market nuances.
Developers don’t buy from flashy ads. If you aren’t natively leveraging YouTube, X, LinkedIn, Instagram, TikTok, Hacker News, Reddit, and deep-dive technical blogs, you are missing exactly where your ideal users discover and evaluate tools.
Six years of developer marketing, distribution measured.
Real signups. Real views. Real engagement. Real revenue impact. For the kind of technical buyer who only converts when peers vouch for the product.
We source, vet, brief and manage technical creators across YouTube, Instagram, TikTok, X, LinkedIn and newsletters — matched by technical depth and audience fit, not follower count.
Synchronized multi creator activation windows. We orchestrated 85+ AI creators for a single LinkedIn launch that drove 631+ comments and 269+ reposts.
Developers research tools on Reddit, Hacker News and read technical blogs. We know the rules of each surface and how to show up without getting flagged.
Our transparent monthly retainer. Zero margin on creator payments. You can pay creators directly. You see exactly where every dollar goes.
Saoud Rizwan
Founder & CEO — Cline
“Ankur Tyagi and team have been instrumental in helping Cline improve our developer marketing and distribution. They move fast, understand the developer ecosystem deeply and consistently deliver high quality execution. They have been a valuable partner in helping Cline reach more developers through strategic distribution.”
Andy Hattemer
Head of Marketing — Neon
“You really have a great eye for the developer space.”
Burak Örkmez
Creator — CodeSistency
“Ankur did an outstanding job connecting me with the many dev tools team, and that introduction has grown into months of effective collaboration.”
Sonny Sangha
Creator — PAPA React
“Ankur has been instrumental in our sponsorship growth. His communication, consistency, and eagerness to make things happen is amazing.”
Jaewoong
Developer & Technical Content Creator
“Ankur has a unique instinct for finding developer products that truly resonate with a technical audience.”
Emmanuel Aiyenigba
Software Engineer & Developer Advocate
“Ankur has a commitment to delivering excellence to clients that is top notch. We've collaborated on numerous projects.”
Adrian
Founder — JavaScript Mastery
“Ankur brought us to the CodeRabbit partnership and ran the whole program start to finish. He handled the structure, deadlines, and back-and-forth so my team could focus on the content. One of the easiest sponsor programs we've run.”
Alex Pliutau
Creator — packagemain
“Working with Ankur Tyagi from DevTools Academy has been a great experience. He helped me realize that the YouTube channel I built actually has real value in the developer tools ecosystem and showed me how to position it professionally for partnerships and growth. Thanks to his guidance and network, I was able to partner with amazing companies like Cline and CodeRabbit. Beyond the opportunities themselves, I really appreciated the communication throughout the process — Ankur is professional, responsive, and genuinely focused on creating authentic collaborations between technical creators and developer tool companies.”
Saoud Rizwan
Founder & CEO — Cline
“Ankur Tyagi and team have been instrumental in helping Cline improve our developer marketing and distribution. They move fast, understand the developer ecosystem deeply and consistently deliver high quality execution. They have been a valuable partner in helping Cline reach more developers through strategic distribution.”
Andy Hattemer
Head of Marketing — Neon
“You really have a great eye for the developer space.”
Burak Örkmez
Creator — CodeSistency
“Ankur did an outstanding job connecting me with the many dev tools team, and that introduction has grown into months of effective collaboration.”
Sonny Sangha
Creator — PAPA React
“Ankur has been instrumental in our sponsorship growth. His communication, consistency, and eagerness to make things happen is amazing.”
Jaewoong
Developer & Technical Content Creator
“Ankur has a unique instinct for finding developer products that truly resonate with a technical audience.”
Emmanuel Aiyenigba
Software Engineer & Developer Advocate
“Ankur has a commitment to delivering excellence to clients that is top notch. We've collaborated on numerous projects.”
Adrian
Founder — JavaScript Mastery
“Ankur brought us to the CodeRabbit partnership and ran the whole program start to finish. He handled the structure, deadlines, and back-and-forth so my team could focus on the content. One of the easiest sponsor programs we've run.”
Alex Pliutau
Creator — packagemain
“Working with Ankur Tyagi from DevTools Academy has been a great experience. He helped me realize that the YouTube channel I built actually has real value in the developer tools ecosystem and showed me how to position it professionally for partnerships and growth. Thanks to his guidance and network, I was able to partner with amazing companies like Cline and CodeRabbit. Beyond the opportunities themselves, I really appreciated the communication throughout the process — Ankur is professional, responsive, and genuinely focused on creating authentic collaborations between technical creators and developer tool companies.”
Amanda Henry
Head of Brand, Content & Comms — CodeRabbit
“It was so great working with you! You write the best SEO focused technical articles I've ever read.”
Lintao Zhang
Founder — EloqData
“Ankur from DevToolsAcademy was instrumental in shaping EloqData in our early days. He did not just advise, he worked alongside us to refine our technical writing and build a strong developer marketing foundation. He didn't just bring marketing expertise, he brought an engineering mindset to growth.”
Code with Antonio
Creator
“Ankur lined up two pivotal brand collaborations for my channel. His second introduction turned into a long-term engagement that keeps renewing.”
Neo Kim
Creator — The System Design Newsletter
“Since I started working with Ankur, I no longer spend time chasing sponsors. He handles the business side.”
Kunal Kushwaha
Software Engineer & Technical Writer
“Working with Ankur has been a game-changer. He not only connected me with the right developer tools but also guided me.”
Piyush Agarwal
Creator — RoadsideCoder
“Ankur's the reason I've been able to land great sponsors lately without stressing over the back-and-forth.”
Mufassir Kazi
Growth — SuperTokens
“Ankur single-handedly created an ambassador program with over 25+ people to promote the SuperTokens brand. He was the driving force behind our Twitter growth and word-of-mouth outreach. His blogs on highly technical topics gained thousands of views and consistently maintained top-notch quality. He's always on the top of my recommendation list for any startup hiring for dev rel, growth, or technical content roles.”
Amanda Henry
Head of Brand, Content & Comms — CodeRabbit
“It was so great working with you! You write the best SEO focused technical articles I've ever read.”
Lintao Zhang
Founder — EloqData
“Ankur from DevToolsAcademy was instrumental in shaping EloqData in our early days. He did not just advise, he worked alongside us to refine our technical writing and build a strong developer marketing foundation. He didn't just bring marketing expertise, he brought an engineering mindset to growth.”
Code with Antonio
Creator
“Ankur lined up two pivotal brand collaborations for my channel. His second introduction turned into a long-term engagement that keeps renewing.”
Neo Kim
Creator — The System Design Newsletter
“Since I started working with Ankur, I no longer spend time chasing sponsors. He handles the business side.”
Kunal Kushwaha
Software Engineer & Technical Writer
“Working with Ankur has been a game-changer. He not only connected me with the right developer tools but also guided me.”
Piyush Agarwal
Creator — RoadsideCoder
“Ankur's the reason I've been able to land great sponsors lately without stressing over the back-and-forth.”
Mufassir Kazi
Growth — SuperTokens
“Ankur single-handedly created an ambassador program with over 25+ people to promote the SuperTokens brand. He was the driving force behind our Twitter growth and word-of-mouth outreach. His blogs on highly technical topics gained thousands of views and consistently maintained top-notch quality. He's always on the top of my recommendation list for any startup hiring for dev rel, growth, or technical content roles.”
Neevash Ramdial
Director of Marketing — Stream
“Ankur brought structure and accountability to a channel we knew had potential but hadn't fully unlocked. He built our entire creator partnership program from the ground up, sourcing and managing 60+ creators across YouTube, X, LinkedIn, Open Source and newsletters and delivered consistent sign-up growth across every quarter of FY-2025. If you're a developer and AI tool company looking to build a real technical creator distribution pipeline not just run one-off campaigns, Ankur is the person to talk.”
TubeGuruji
YouTube Creator
“Ankur helped me secure high-quality sponsorships that truly fit my channel. He understands creators and knows exactly how to position content for brands.”
Web Prodigies
Creator
“Working with Ankur was exceptional. We landed clients on day one, and he handled everything so smoothly that the entire process felt effortless.”
David Asaolu
Software Engineer & Technical Writer
“Ankur Tyagi is an outstanding mentor and leader with deep knowledge of developer tools and developer experience.”
Daniel Moka
Software Engineer
“Ankur has a real gift for connecting people. Without any hassle, he introduced me to clients for promotional posts.”
Rajan Sheth
Fractional CMO & Growth Advisor
“Ankur and team at DevTools Academy have been great to work with across developer marketing, technical content and distribution. They move fast, understand developer audiences deeply and consistently deliver high quality execution and thoughtful growth ideas. What stood out most was how proactive and invested the team was throughout the collaboration. Working with them felt more like working with remote partners than an external team, which is why I've continued referring them to other companies as well.”
Ekemini Samuel
Developer Advocate
“Working with Ankur and the DevTools Academy team has been a great experience. They understand developer content deeply, provide clear direction, and genuinely care about quality. Collaboration with Ankur and the team has always been smooth, professional, and enjoyable. Looking forward to more long term partnerships.”
Aravind
VP of Growth — CodeRabbit
“Ankur has been instrumental in helping CodeRabbit grow its developer and creator marketing efforts over the past two years. Starting with technical content and blogs he gradually took ownership of creator partnerships and influencer marketing, building and leading a strong team focused on consistent growth and high-quality execution. What stands out most is his deep understanding of developer audiences and his ability to build genuine long-term relationships with creators. His work has consistently helped drive awareness, signups, trials, and meaningful engagement for CodeRabbit. It has been a pleasure working together.”
Neevash Ramdial
Director of Marketing — Stream
“Ankur brought structure and accountability to a channel we knew had potential but hadn't fully unlocked. He built our entire creator partnership program from the ground up, sourcing and managing 60+ creators across YouTube, X, LinkedIn, Open Source and newsletters and delivered consistent sign-up growth across every quarter of FY-2025. If you're a developer and AI tool company looking to build a real technical creator distribution pipeline not just run one-off campaigns, Ankur is the person to talk.”
TubeGuruji
YouTube Creator
“Ankur helped me secure high-quality sponsorships that truly fit my channel. He understands creators and knows exactly how to position content for brands.”
Web Prodigies
Creator
“Working with Ankur was exceptional. We landed clients on day one, and he handled everything so smoothly that the entire process felt effortless.”
David Asaolu
Software Engineer & Technical Writer
“Ankur Tyagi is an outstanding mentor and leader with deep knowledge of developer tools and developer experience.”
Daniel Moka
Software Engineer
“Ankur has a real gift for connecting people. Without any hassle, he introduced me to clients for promotional posts.”
Rajan Sheth
Fractional CMO & Growth Advisor
“Ankur and team at DevTools Academy have been great to work with across developer marketing, technical content and distribution. They move fast, understand developer audiences deeply and consistently deliver high quality execution and thoughtful growth ideas. What stood out most was how proactive and invested the team was throughout the collaboration. Working with them felt more like working with remote partners than an external team, which is why I've continued referring them to other companies as well.”
Ekemini Samuel
Developer Advocate
“Working with Ankur and the DevTools Academy team has been a great experience. They understand developer content deeply, provide clear direction, and genuinely care about quality. Collaboration with Ankur and the team has always been smooth, professional, and enjoyable. Looking forward to more long term partnerships.”
Aravind
VP of Growth — CodeRabbit
“Ankur has been instrumental in helping CodeRabbit grow its developer and creator marketing efforts over the past two years. Starting with technical content and blogs he gradually took ownership of creator partnerships and influencer marketing, building and leading a strong team focused on consistent growth and high-quality execution. What stands out most is his deep understanding of developer audiences and his ability to build genuine long-term relationships with creators. His work has consistently helped drive awareness, signups, trials, and meaningful engagement for CodeRabbit. It has been a pleasure working together.”
Saoud Rizwan
Founder & CEO — Cline
“Ankur Tyagi and team have been instrumental in helping Cline improve our developer marketing and distribution. They move fast, understand the developer ecosystem deeply and consistently deliver high quality execution. They have been a valuable partner in helping Cline reach more developers through strategic distribution.”
Andy Hattemer
Head of Marketing — Neon
“You really have a great eye for the developer space.”
Burak Örkmez
Creator — CodeSistency
“Ankur did an outstanding job connecting me with the many dev tools team, and that introduction has grown into months of effective collaboration.”
Sonny Sangha
Creator — PAPA React
“Ankur has been instrumental in our sponsorship growth. His communication, consistency, and eagerness to make things happen is amazing.”
Jaewoong
Developer & Technical Content Creator
“Ankur has a unique instinct for finding developer products that truly resonate with a technical audience.”
Emmanuel Aiyenigba
Software Engineer & Developer Advocate
“Ankur has a commitment to delivering excellence to clients that is top notch. We've collaborated on numerous projects.”
Adrian
Founder — JavaScript Mastery
“Ankur brought us to the CodeRabbit partnership and ran the whole program start to finish. He handled the structure, deadlines, and back-and-forth so my team could focus on the content. One of the easiest sponsor programs we've run.”
Alex Pliutau
Creator — packagemain
“Working with Ankur Tyagi from DevTools Academy has been a great experience. He helped me realize that the YouTube channel I built actually has real value in the developer tools ecosystem and showed me how to position it professionally for partnerships and growth. Thanks to his guidance and network, I was able to partner with amazing companies like Cline and CodeRabbit. Beyond the opportunities themselves, I really appreciated the communication throughout the process — Ankur is professional, responsive, and genuinely focused on creating authentic collaborations between technical creators and developer tool companies.”
Amanda Henry
Head of Brand, Content & Comms — CodeRabbit
“It was so great working with you! You write the best SEO focused technical articles I've ever read.”
Lintao Zhang
Founder — EloqData
“Ankur from DevToolsAcademy was instrumental in shaping EloqData in our early days. He did not just advise, he worked alongside us to refine our technical writing and build a strong developer marketing foundation. He didn't just bring marketing expertise, he brought an engineering mindset to growth.”
Saoud Rizwan
Founder & CEO — Cline
“Ankur Tyagi and team have been instrumental in helping Cline improve our developer marketing and distribution. They move fast, understand the developer ecosystem deeply and consistently deliver high quality execution. They have been a valuable partner in helping Cline reach more developers through strategic distribution.”
Andy Hattemer
Head of Marketing — Neon
“You really have a great eye for the developer space.”
Burak Örkmez
Creator — CodeSistency
“Ankur did an outstanding job connecting me with the many dev tools team, and that introduction has grown into months of effective collaboration.”
Sonny Sangha
Creator — PAPA React
“Ankur has been instrumental in our sponsorship growth. His communication, consistency, and eagerness to make things happen is amazing.”
Jaewoong
Developer & Technical Content Creator
“Ankur has a unique instinct for finding developer products that truly resonate with a technical audience.”
Emmanuel Aiyenigba
Software Engineer & Developer Advocate
“Ankur has a commitment to delivering excellence to clients that is top notch. We've collaborated on numerous projects.”
Adrian
Founder — JavaScript Mastery
“Ankur brought us to the CodeRabbit partnership and ran the whole program start to finish. He handled the structure, deadlines, and back-and-forth so my team could focus on the content. One of the easiest sponsor programs we've run.”
Alex Pliutau
Creator — packagemain
“Working with Ankur Tyagi from DevTools Academy has been a great experience. He helped me realize that the YouTube channel I built actually has real value in the developer tools ecosystem and showed me how to position it professionally for partnerships and growth. Thanks to his guidance and network, I was able to partner with amazing companies like Cline and CodeRabbit. Beyond the opportunities themselves, I really appreciated the communication throughout the process — Ankur is professional, responsive, and genuinely focused on creating authentic collaborations between technical creators and developer tool companies.”
Amanda Henry
Head of Brand, Content & Comms — CodeRabbit
“It was so great working with you! You write the best SEO focused technical articles I've ever read.”
Lintao Zhang
Founder — EloqData
“Ankur from DevToolsAcademy was instrumental in shaping EloqData in our early days. He did not just advise, he worked alongside us to refine our technical writing and build a strong developer marketing foundation. He didn't just bring marketing expertise, he brought an engineering mindset to growth.”
Code with Antonio
Creator
“Ankur lined up two pivotal brand collaborations for my channel. His second introduction turned into a long-term engagement that keeps renewing.”
Neo Kim
Creator — The System Design Newsletter
“Since I started working with Ankur, I no longer spend time chasing sponsors. He handles the business side.”
Kunal Kushwaha
Software Engineer & Technical Writer
“Working with Ankur has been a game-changer. He not only connected me with the right developer tools but also guided me.”
Piyush Agarwal
Creator — RoadsideCoder
“Ankur's the reason I've been able to land great sponsors lately without stressing over the back-and-forth.”
Mufassir Kazi
Growth — SuperTokens
“Ankur single-handedly created an ambassador program with over 25+ people to promote the SuperTokens brand. He was the driving force behind our Twitter growth and word-of-mouth outreach. His blogs on highly technical topics gained thousands of views and consistently maintained top-notch quality. He's always on the top of my recommendation list for any startup hiring for dev rel, growth, or technical content roles.”
Neevash Ramdial
Director of Marketing — Stream
“Ankur brought structure and accountability to a channel we knew had potential but hadn't fully unlocked. He built our entire creator partnership program from the ground up, sourcing and managing 60+ creators across YouTube, X, LinkedIn, Open Source and newsletters and delivered consistent sign-up growth across every quarter of FY-2025. If you're a developer and AI tool company looking to build a real technical creator distribution pipeline not just run one-off campaigns, Ankur is the person to talk.”
TubeGuruji
YouTube Creator
“Ankur helped me secure high-quality sponsorships that truly fit my channel. He understands creators and knows exactly how to position content for brands.”
Web Prodigies
Creator
“Working with Ankur was exceptional. We landed clients on day one, and he handled everything so smoothly that the entire process felt effortless.”
David Asaolu
Software Engineer & Technical Writer
“Ankur Tyagi is an outstanding mentor and leader with deep knowledge of developer tools and developer experience.”
Daniel Moka
Software Engineer
“Ankur has a real gift for connecting people. Without any hassle, he introduced me to clients for promotional posts.”
Rajan Sheth
Fractional CMO & Growth Advisor
“Ankur and team at DevTools Academy have been great to work with across developer marketing, technical content and distribution. They move fast, understand developer audiences deeply and consistently deliver high quality execution and thoughtful growth ideas. What stood out most was how proactive and invested the team was throughout the collaboration. Working with them felt more like working with remote partners than an external team, which is why I've continued referring them to other companies as well.”
Ekemini Samuel
Developer Advocate
“Working with Ankur and the DevTools Academy team has been a great experience. They understand developer content deeply, provide clear direction, and genuinely care about quality. Collaboration with Ankur and the team has always been smooth, professional, and enjoyable. Looking forward to more long term partnerships.”
Aravind
VP of Growth — CodeRabbit
“Ankur has been instrumental in helping CodeRabbit grow its developer and creator marketing efforts over the past two years. Starting with technical content and blogs he gradually took ownership of creator partnerships and influencer marketing, building and leading a strong team focused on consistent growth and high-quality execution. What stands out most is his deep understanding of developer audiences and his ability to build genuine long-term relationships with creators. His work has consistently helped drive awareness, signups, trials, and meaningful engagement for CodeRabbit. It has been a pleasure working together.”
Code with Antonio
Creator
“Ankur lined up two pivotal brand collaborations for my channel. His second introduction turned into a long-term engagement that keeps renewing.”
Neo Kim
Creator — The System Design Newsletter
“Since I started working with Ankur, I no longer spend time chasing sponsors. He handles the business side.”
Kunal Kushwaha
Software Engineer & Technical Writer
“Working with Ankur has been a game-changer. He not only connected me with the right developer tools but also guided me.”
Piyush Agarwal
Creator — RoadsideCoder
“Ankur's the reason I've been able to land great sponsors lately without stressing over the back-and-forth.”
Mufassir Kazi
Growth — SuperTokens
“Ankur single-handedly created an ambassador program with over 25+ people to promote the SuperTokens brand. He was the driving force behind our Twitter growth and word-of-mouth outreach. His blogs on highly technical topics gained thousands of views and consistently maintained top-notch quality. He's always on the top of my recommendation list for any startup hiring for dev rel, growth, or technical content roles.”
Neevash Ramdial
Director of Marketing — Stream
“Ankur brought structure and accountability to a channel we knew had potential but hadn't fully unlocked. He built our entire creator partnership program from the ground up, sourcing and managing 60+ creators across YouTube, X, LinkedIn, Open Source and newsletters and delivered consistent sign-up growth across every quarter of FY-2025. If you're a developer and AI tool company looking to build a real technical creator distribution pipeline not just run one-off campaigns, Ankur is the person to talk.”
TubeGuruji
YouTube Creator
“Ankur helped me secure high-quality sponsorships that truly fit my channel. He understands creators and knows exactly how to position content for brands.”
Web Prodigies
Creator
“Working with Ankur was exceptional. We landed clients on day one, and he handled everything so smoothly that the entire process felt effortless.”
David Asaolu
Software Engineer & Technical Writer
“Ankur Tyagi is an outstanding mentor and leader with deep knowledge of developer tools and developer experience.”
Daniel Moka
Software Engineer
“Ankur has a real gift for connecting people. Without any hassle, he introduced me to clients for promotional posts.”
Rajan Sheth
Fractional CMO & Growth Advisor
“Ankur and team at DevTools Academy have been great to work with across developer marketing, technical content and distribution. They move fast, understand developer audiences deeply and consistently deliver high quality execution and thoughtful growth ideas. What stood out most was how proactive and invested the team was throughout the collaboration. Working with them felt more like working with remote partners than an external team, which is why I've continued referring them to other companies as well.”
Ekemini Samuel
Developer Advocate
“Working with Ankur and the DevTools Academy team has been a great experience. They understand developer content deeply, provide clear direction, and genuinely care about quality. Collaboration with Ankur and the team has always been smooth, professional, and enjoyable. Looking forward to more long term partnerships.”
Aravind
VP of Growth — CodeRabbit
“Ankur has been instrumental in helping CodeRabbit grow its developer and creator marketing efforts over the past two years. Starting with technical content and blogs he gradually took ownership of creator partnerships and influencer marketing, building and leading a strong team focused on consistent growth and high-quality execution. What stands out most is his deep understanding of developer audiences and his ability to build genuine long-term relationships with creators. His work has consistently helped drive awareness, signups, trials, and meaningful engagement for CodeRabbit. It has been a pleasure working together.”
See the campaigns behind the numbers
Read case studiesHave a question we didn’t cover? Get a direct answer.
Book a call30 minutes. We’ll map your developer audience to the channels, creators, and content formats that will actually move your signups — and tell you honestly if we’re the right partner.
Case Study
“A creator-led, multi-channel GTM activated 80+ developer creators across X, YouTube, and newsletters — driving 4.17M+ reach and 8,061+ engagements for Cline's open-source AI coding agent.”
Learn more
