GTM as-a Service
Leave your campaign to the experts. We structure a complete go-to-market strategy for your new product and guide your team to a successful execution.
DevTools AcademyWe take you from go-
Our GTM services have delivered over 4 million in reach, 6,600 signups, and 8,000 Github stars for our clients. Call us to learn how!
Book a Call
“Ankur does more than just help us with the distribution. He's also a sounding board for tactics and campaigns. He's an expert in predicting what specific go-to-market plays will work and which won't. He's upfront with his opinions, which is a breath of fresh air compared to agencies who say yes to everything just because they want your business.”
Aravind Putrevu
Former Vice President of Growth
What we can do for you
Influencer marketing
We create content partnership campaigns that work. Forge partnerships with vetted developer influencers that have strong trust with your audience no matter what channel they’re on: YouTube, Instagram, LinkedIn, X, TikTok, and more.
Website Design & Development
Showcase your product to potential users through a high-quality website designed to maximize interest and increase lead capture.
Brand Growth
Sustain your marketing momentum post-launch with product-led growth strategies and campaign optimizations grounded in real data.
Social Media Marketing + Social Media Growth as a Service
We engage your customers where they live. We start real conversations and help build interest in your brand organically. This includes end-to-end Reddit campaign management.
Product Launches
Put your best foot forward when you launch your product. We help you drive early success on LinkedIn, X, and Instagram with a mix of technical content, creator partnerships, and audience amplification.
UGC Content Production
Build authentic trust and social proof through user-generated content. We work with you to conceptualize, develop, and distribute UGC on a large scale in support of your campaign. We can deliver up to 500 UGC videos per month.
Community engagement
We do more than video sponsorships. We host events like online hackathons to engage developer content creators and the dev community. This strengthens partnerships and drives signups.
Book a free consultation
Tell us about your product and growth goals. Let’s find the right way to reach your next developers.
FAQ
The answers to your questions.
DevTools Academy is developer-native. Many of us have been engineers, and every creator in our network is a working engineer, founder, or investor. We know how to reach your ideal customers and motivate them to engage.
We normally work with DevTools, developer platforms, and AI startups from Seed to Series D stages, but it's not a hard deadline as we work with public companies like Nebius as well.
No. We only work with DevTools, developer platforms, and AI infrastructure companies. We know the buyers, surfaces, and creators that move them and this depth of knowledge is highly specialized.
There are two ways to work with us:
Retainer: We engage with you for a fixed number of hours a month for strategy, program management, and creator relations.
Fully in-house: We embed ourselves into your team remotely as your GTM task force. We run strategy, creators, launches, and campaign measurement end-to-end.
We'll recommend the right fit on our strategy call.
Most of our clients budget $100K per month all-in, split across our retainer and the creator budget, which is entirely under your control. We're built for funded DevTools and AI startups with the resources to run a real developer GTM program. No one-off sponsorships.
Campaigns last at least a quarter, but most clients stay as long as the results continue to compound. Many clients renew for a year or more.
Creator-led distribution builds over time. The first quarter sets up the pipeline, and quarters two and three deliver the strongest signups and ROI.
YouTube, X (Twitter), LinkedIn, Instagram, TikTok, Hackathon, Reddit, Hacker News, technical newsletters, and developer blogs. Each channel has its own playbook and we know which formats convert. We will only recommend channels that make sense for your strategy.
We give you the strategy and creator shortlist within 4-5 working days of signing the contract. The first batch of creator content typically ships in week 1-2, depending on the channel mix. Compounding signups usually start landing 30 days after the first content goes live and continue to build over the following months.
Our team of campaign experts take care of day-to-day campaign operations. They're trained and guided by our founder Ankur. The team knows how to get the best out of the creators we work with and steer your campaign along the best path to engagement.
You can rely on DevTools Academy to shoulder the strategy development, creator sourcing and outreach, negotiations, campaign execution, reporting, and payments to creators. You would provide brand and creative oversight. Your team handles the production of creative assets, but we guide you and your team with concepts and examples and work with you to achieve the best creative output.
Can’t find your question? No problem
Speak to salesScale Developer Adoption with Creator Led GTM Execution
We are a specialized GTM partner handling your developer distribution across platforms. Tap into 1,000+ vetted technical creators with a fixed fee and absolutely zero hidden margins.