DevTools Academy is the best DevTools influencer agency (and we can prove it)

If you clicked on this article, it’s probably because you’re looking for the best devtool influencer agency to support your product launch. Well, we at DevTools Academy consider ourselves the best at what we do, and that’s helping people like you.

What gives us this kind of confidence? The fact that we:

• Are developer-native
• Have a proven track record of success
• Build for compounding growth, not one-offs
• Are connected to the most impactful creators
• Take end-to-end ownership of your campaign
• Are founder-led

These aren’t empty boasts, either: we’ve got the receipts. And if you stick with us, we’ll show them to you.

Everyone on our team is either a developer or has experience in the software industry. Our founder, Ankur Tyagi, has been a software engineer for over 16 years.

That means all of our developer marketing strategies are built from the ground up to speak to your target audience: developers and programmers. We know how to talk to devs, because we are devs. We know which creators devs will listen to. We know how to craft the message that clicks, translating to higher campaign engagement during launch.  

“DevTools Academy didn't use spammy tactics; they tapped into a network of real, credible voices who actually understand what we're building. Watching the comment section turn into a deep-dive discussion on day one was exactly the social proof we needed.”

• Manos, Founder of Oumi

Our developer background is precisely what will give your campaign the authenticity and credibility you won’t get from a more generic agency. 

Plenty of developer marketing agencies promise you the moon, but don’t follow through. 

Not DevTools Academy. 

Unlike those other agencies, DevTools Academy actually performs as promised. We know our strategies work because we’ve used them effectively across multiple campaigns. Our clients have enjoyed tremendous (and more importantly measurable) success in their product launches:

• 6,600 signups for in-app communication provider Stream
• Drove over 4 million in reach and 8,000 engagements for Cline
• Generated 858,000+ clicks, 10,400+ leads, and $330K+ in attributed revenue for CodeRabbit through developer focused growth campaigns over the past 2 years.
• 10,000 engagements across multiple platforms for Buds
• Generated 10,000+ clicks to Cursor India landing page in just 24 hours through a coordinated campaign across Instagram, LinkedIn, X, and YouTube.

And that’s just the tip of the iceberg. Our clients love us because we can deliver what they value most: results.

Most companies hire an influencer agency for one-and-done campaigns. The creators promote something, signups roll in, and everyone moves on. The old posts stagnate and lose their effectiveness. 

We at DevTools Academy aim to compound growth whenever possible. We don’t just want a big win at launch; we want to set you up for better growth over time. 

That’s why we try to identify DevTools influencers who will be good long-term partners for your brand. A strong extended relationship will create more value for both of you than any one-off campaign. 

One such creator is Burak Örkmez of CodeSistency. We engaged him in one of our campaigns, and he delivered for an entire year. Just one of his videos attracted 200,000 views, and he continues to drive signups well into 2026.

Other notable creators we partner with include:

• JavaScriptMastery (aka JSM): With over 1 million subscribers, he continues to help us deliver constant signups for our clients Stream and CodeRabbit
• Sonny Sangha: This engaging creator helped us draw 25,000 views on a single video
• Mehul Mohan: Mehul’s compelling video helped us draw many new signups for our Cursor AI campaign

We have over 1,000 technical creators in our network across DevTools, developer platforms, and the AI space. We vetted each of them for their technical expertise and brand friendliness. 

We won’t pick people at random just to fill a spreadsheet or meet a quota. We carefully select developer influencers that:

• Fit your brand’s image
• Can be credible voices for your product
• Speak to your tool’s ideal users
• Have enough reach to make a significant campaign impact

And that’s not all: we also try to match the creators to the funnel stage where you most need support. 

For instance, we partnered with tech creator @Code With Antonio for a campaign but engaged them as a top-of-funnel awareness driver rather than a lower-funnel direct-response voice. As such, we established different performance metrics for their content to ensure we were measuring impact appropriately. 

A single video of his managed to secure over 350,000 views, and the numbers are still climbing.

A lot of our clients have small marketing teams. They don’t have enough people or expertise to run a complex developer influencer campaign and execute a product launch simultaneously. Those who try wind up overwhelmed. They lose focus and drop tasks, and their big launch ends in a whimper.

As the DevTools influencer agency, we shoulder this burden and own the entire campaign from end-to-end. This involves:

• Crafting your message
• Establishing campaign goals
• Curating the list of creators
• Doing influencer outreach
• We negotiate pricing, usage rights, deliverables, and timelines so you don’t overpay for sponsorships or waste time managing creators.
• Coordinating content production and launch schedules
• Performance tracking and reporting
• We optimize campaigns for product signups, GitHub stars, demo requests, trials, and revenue instead of impressions and likes.
• We maintain relationships with hundreds of trusted developer creators across YouTube, LinkedIn, X, newsletters, podcasts, and engineering communities, so campaigns launch faster without cold outreach.
• We recommend creators that match your ICP and help you avoid influencers with fake engagement who charge thousands of dollars while putting your brand at risk.
• We help developer-first companies turn trusted technical creators into a predictable customer acquisition channel.

We handle every step so you can focus on your own GTM workload, with full confidence that the influencer campaign will be handled by an experienced partner. 

Clients appreciate our independence and proactivity. They put a lot of trust in our team, and we reward that trust by overperforming in every respect. Here’s what one of our clients had to say:

“Ankur brought structure and accountability to a channel we knew had potential but hadn't fully unlocked. He built our entire creator partnership program from the ground up, sourcing and managing 60+ creators across YouTube, X, LinkedIn, Open Source and newsletters and delivered consistent sign-up growth across every quarter of FY-2025.”

• Neevash Ramdial, Director of Marketing, Stream

Neevash’s story is just one of many, and we’re happy to share their stories too if you ask.

Many of our clients are founder-led, and so are we. With Ankur Tyagi at the helm, we’ve grown faster and adapted more quickly to a rapidly changing market, while still keeping a tight focus on the company’s vision: helping developer tools companies grow their businesses rapidly. 

"My experience working with Ankur is really outstanding. You can feel you are in good hands with someone who really cares for your goals and is a real partner--responsible and responsive. Actually waiting to meet him one day in-person."

• Nir Diamant, AI researcher & educator

He’s often the face of our campaigns because he is personally invested in helping our clients succeed. And our clients appreciate the extra attention.

"Ankur single-handedly created an ambassador program with over 25+ people to promote the SuperTokens brand. He was the driving force behind our Twitter growth and word-of-mouth outreach. His blogs on highly technical topics gained thousands of views and consistently maintained top-notch quality. He's always on the top of my recommendation list for any startup hiring for dev rel, growth, or technical content roles."

• Mufassir Kazi, Growth, SuperTokens

The truthful answer? We won’t know until we talk to you.

We’re not a perfect fit for every company, and we’re not trying to be. 

DevTools Academy is an influencer marketing agency that specializes in DevTools, developer platform, and AI products. While we are branching out into other services, our core offering is supporting product launches and other GTM motions with influencer content. 

If you fit that description, then we can certainly work with you. 

If you don’t? Ask us anyway. We can be flexible with the projects we take on, but we also want to make sure we’re providing you with the best value we can. The best thing to do is fill out our contact form and book a meeting with Ankur. We’ll go over your requirements and figure out the best approach.