Authenticity
We thrive on real connections and engagement. Our creator partners speak their minds and hearts, and we wouldn’t have it any other way.
Your partner in growth
We help DevTools and AI companies turn great products into successful launches. From creator partnerships to launch strategy, we help you reach the right developers and convert interest into growth.
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The DevTools Academy philosophy
Collaboration
The best campaigns are a group effort. We work with you and our partners to build engaging go-to-market activations that drive real results.
Technical Accuracy
We don’t oversell or overpromise. That would breach the trust of our audience, and would hurt your brand image. We’re trusted because we keep it real.
Results-driven
Companies hire us to deliver results, and that’s exactly what we do. Just ask any of our clients how we helped meet—and exceed—their launch objectives.
Transparency
Everything we do is above board. There are no hidden costs or fees, and you’ll be involved in every step of the campaign.
Our Team
The exceptional people behind your project.
Ankur Tyagi
Founder
Stefano Vidmar
Lead Developer
Riya Tyagi
Growth Head
Isaac Tony
Technical Writer
Nishant Shekhar Singh
Operations and Legal Lead
Patrick Icasas
Marketing
Jigisha Bhatnagar
Sales & Partnership
Himanshu Tomar
Lead Designer
Daniel Moka
Tech Lead
Divyanshu Yadav
Finance & Accounts Lead
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Tell us about your product and growth goals. Let’s find the right way to reach your next developers.
FAQ
The answers to your questions.
DevTools Academy is developer-native. Many of us have been engineers, and every creator in our network is a working engineer, founder, or investor. We know how to reach your ideal customers and motivate them to engage.
We normally work with DevTools, developer platforms, and AI startups from Seed to Series D stages, but it's not a hard deadline as we work with public companies like Nebius as well.
No. We only work with DevTools, developer platforms, and AI infrastructure companies. We know the buyers, surfaces, and creators that move them and this depth of knowledge is highly specialized.
There are two ways to work with us:
Retainer: We engage with you for a fixed number of hours a month for strategy, program management, and creator relations.
Fully in-house: We embed ourselves into your team remotely as your GTM task force. We run strategy, creators, launches, and campaign measurement end-to-end.
We'll recommend the right fit on our strategy call.
Most of our clients budget $100K per month all-in, split across our retainer and the creator budget, which is entirely under your control. We're built for funded DevTools and AI startups with the resources to run a real developer GTM program. No one-off sponsorships.
Campaigns last at least a quarter, but most clients stay as long as the results continue to compound. Many clients renew for a year or more.
Creator-led distribution builds over time. The first quarter sets up the pipeline, and quarters two and three deliver the strongest signups and ROI.
YouTube, X (Twitter), LinkedIn, Instagram, TikTok, Hackathon, Reddit, Hacker News, technical newsletters, and developer blogs. Each channel has its own playbook and we know which formats convert. We will only recommend channels that make sense for your strategy.
We give you the strategy and creator shortlist within 4-5 working days of signing the contract. The first batch of creator content typically ships in week 1-2, depending on the channel mix. Compounding signups usually start landing 30 days after the first content goes live and continue to build over the following months.
Our team of campaign experts take care of day-to-day campaign operations. They're trained and guided by our founder Ankur. The team knows how to get the best out of the creators we work with and steer your campaign along the best path to engagement.
You can rely on DevTools Academy to shoulder the strategy development, creator sourcing and outreach, negotiations, campaign execution, reporting, and payments to creators. You would provide brand and creative oversight. Your team handles the production of creative assets, but we guide you and your team with concepts and examples and work with you to achieve the best creative output.
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We are a specialized GTM partner handling your developer distribution across platforms. Tap into 1,000+ vetted technical creators with a fixed fee and absolutely zero hidden margins.