Patrick IcasasMarketing Strategist

I oversee DTA's marketing projects and ensure they are on brand, aligned with campaign objectives, and relevant to the target audience. I have over two decades of marketing and PR experience across many B2B industries, including SaaS and business technology. Among my specialties are content marketing, SEO/AEO, product marketing, direct marketing, and social media.

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Areas of expertise

Background
20+ years in B2B marketing
- Helping brands communicate value to prospects, drive opportunities, and retain customers.
- Industries include SaaS, UCaaS, manufacturing, and other business technologies.
Certifications
Certified Content Engineer
- Certified AirOps content engineer and builder of AI-powered marketing workflows.
Instructor
Digital marketing instructor
- Digital marketing instructor at BrainStation teaching international students basic to intermediate marketing skills.
Expertise
M-shaped marketer
- Deep familiarity with content marketing, SEO, and brand positioning, with supporting skills in other areas like direct marketing and PR.